Reading & Leeds Festival
Client: Festival Republic
Our role:
The lively Reading and Leeds Festivals take place simultaneously, featuring the same bill, and finish off the UK’s summer music festival season over the August bank holiday - with a combined capacity of approximately 160,000.
For Reading, we developed a quantitative crowd flow analysis in order to fine-tune the layout of the Festival including the widths of circulation routes, and the locations of spectator facilities such as toilets and traders. The analysis also underpinned the crowd safety risk assessment, which was used to support a successful licence application.
At both festivals, our CrowdWatchingTM team observed fans and the way the stages and arena performed throughout the Festival, to provide real-time feedback to the event managers and make suggestions for next year. High-definition video recording was used to support our findings and recommendations, by allowing for more in-depth review and analysis than would have been possible with our on-site presence alone.
Contact Us
To find out more please contact us:
info@movementstrategies.com
+44 (0) 207 884 9156