Our Thinking

Movement Strategies has been commissioned to undertake visitor movement studies for Hampton Court Palace, Kensington Palace and Urquhart Castle.

Movement Strategies has been commissioned to provide design and operation advice for four pavilions for the Dubai Expo 2020.

Movement Strategies was engaged by the City of Sydney to undertake a review of the Integrated Crowd Management Plan (ICMP) for Sydney New Year’s Eve 2018.

LICAMPA are constructing an 18,600 multipurpose arena capable of hosting national and international sporting events with a key focus on Basketball for the Valencia Basketball team.

Andy joins Movement Strategies with over 20 years’ experience developing products in the tech and telecommunications space, working in senior strategic roles in Silicon Valley, the UK and Asia Pacific with Skype, Microsoft, HP Inc, 3 Mobile and the GSMA.

Movement Strategies has launched a Software as a Service (SaaS) product, Movement Insights, at the Retail Expo 2019 which provides actionable insights via a web-based dashboard. The product ingests a range of rich data sets and reports insights at an aggregated level in line with data privacy guidelines and regulations, including GDPR.

We are delighted to be part of the Gustafson Porter + Bowman led team announced recently by the Mayor of Paris, Anne Hidalgo, as the winners of a design competition [Site Tour Eiffel: Découvrir/Approcher/Visiter] for the development of the Eiffel Tower site in advance of the Paris 2024 Olympic and Paralympic Games.

Our team will provide analysis and advice to ensure a well-managed, safe and enjoyable crowd experience.

We will be supporting the design team to ensure the new headquarters are integrated with the surrounding urban network, providing a seamless experience for those using the site.

Over the last year, Movement Strategies has made an increased effort to derive and share research findings from its ongoing innovative practice. In addition, we have collaborated with research partners to conduct dedicated research activities.

Movement Insights ingests a range of movement, spend and social data-sets to give a clear picture of how a city, retailer or other physical space is performing and where the most effective interventions and campaigns might be to improve performance.

2019 was looking likely as the year in which the ICO would flex its muscles - the £500k fine imposed on Facebook now looks pretty paltry, especially given the relative scale of Facebook and BA (Facebook’s revenues are about 4 times that of BA’s, which were £12.2Bn in 2017).

The Victorian theatres were designed to maximise the revenue, by squeezing in as many seats as possible. But would the visitor experience have been better in the late 1800s?

Movement Strategies launched its Research and Development initiative: Think Better, In Practice and In Theory on April 30th.

A key part of building design is to assess the effectiveness of design elements in meeting a stated performance objective – whether they do the thing we want them to do.

People move in and around buildings during emergency and non-emergency scenarios. Whether it is walking to the check out in a supermarket or descending a staircase in response to a fire alarm, people move to achieve a goal of some sort. Emergency and non-emergency scenarios are not unrelated: they are instead highly-coupled.

Dan Simpson was a summer Intern Technician at Movement Strategies, a 4th year MORSE student at the University of Warwick and visited Reading Festival as a guest of Festival Republic.

As cities grow and public areas become more popular and inevitably busier, how can we ensure the quality and enjoyability of these spaces is maintained?