Our team helps clients understand the complexities of urban mobility through the blending of data insights and people movement expertise. We help provide city stakeholders with better information on how public spaces are performing, insights into the success of programmes and interventions and advice on how to tailor services more efficiently and effectively.
Technology is developing rapidly and we have positioned ourselves within the smart cities ecosystem with data partners, acting as a hub, to compile bespoke blends of data that reflect the strategic and operational challenges faced by our clients.
We have grown to become the largest data analytics team deriving insights from cellular data in the UK, working exclusively with Telefonica. Our work with Telefonica includes the delivery of projects across their global footprint of operators and Joint Ventures.
Using an array of location data sources, we are able to ingest, process and visualise complex data into a format that is relevant and appropriate to the end user. We use a variety of data fusion and modelling tools to create meaningful, actionable insights and recommendations, delivered through our data intelligence platform.
Data sources include:
- Open Source data (such as national censuses);
- App-derived GPS location data;
- Beacon networks;
- Guest WiFi networks;
- Mobile Phone Networks;
- Smartcards (Oyster, Payment, RFID);
- Footfall cameras;
- Social media.
Our expertise can help make cities better. Particular applications include:
- Pedestrian and cycle movement analytics – visitor counts, routes chosen, public space dwell times, mode of travel, origin‑destination, onward journeys;
- Visitor profiling – demographics, repeat visitors, activity classification, purpose of visit;
- Baselining, measurement and evaluation of services, public work programmes and interventions;
- Impacts of external factors such as travel disruption and bad weather;
- Social media sentiment analysis;
- Visual and dynamic reporting.
Our track record includes high-profile projects around the world. Recent commissions include:
- Working with Meryseytravel to measure visitor volumes and travel patterns during the Three Queens event in Liverpool using mobile phone cellular network data;
- Developing and deploying a visitor intelligence platform for the Queen Elizabeth Olympic Park in London, combining footfall from intelligent sensors with analytics derived from the public free WiFi network;
- Delivering real-time and post event insights on visitor behaviour at Reading Festival, FYF Festival (Los Angeles) and Bumbershoot Festival (Seattle) via an innovative technology solution that captures location data via smartphone apps;
- Deploying a Bluetooth-based spectator insights solution, capturing movement data across the ‘last mile’ between major transport hubs and the Olympic Park during the London 2012 Olympic Games.