- Develop a clearer understanding of the relationship between footfall and spend as online continues to have an impact on High Street performance
- Understand the effectiveness of events to attract visitors from different catchments and increase dwell times & spend
- Improve the targeting of their marketing spend to attract high value visitors
- Improve wayfinding and placemaking
Bath BID have actively been using the Movement Insights dashboard from April 2019 and have seen a positive impact. With the data they have been able to better understand the dynamics of the High Street and improve campaign activity and priorities.
"Your solution pulls together such high-quality data sets – it’s very exciting to be the first BID to use Movement Insights."
BATH BID, CEO