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Bath BID

Bath BID wanted to build a detailed insights base on visitors and spend in their City

Background

Bath BID wanted to build a detailed insights base on visitors and spend in their City. This was deemed crucial to inform Bath’s decision making and improve performance of the High Street on behalf of their levy payers.


Bath priorities:

  • Develop a clearer understanding of the relationship between footfall and spend as online continues to have an impact on High Street performance
  • Understand the effectiveness of events to attract visitors from different catchments and increase dwell times & spend
  • Improve the targeting of their marketing spend to attract high value visitors
  • Improve wayfinding and placemaking

Results

Bath BID have actively been using the Movement Insights dashboard from April 2019 and have seen a positive impact. With the data they have been able to better understand the dynamics of the High Street and improve campaign activity and priorities.

"Your solution pulls together such high-quality data sets – it’s very exciting to be the first BID to use Movement Insights."
BATH BID, CEO

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