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Simon Owen, Director of Movement Consulting, spoke to Sky News on the key role technology plays in getting fans back into seats.

An extract from the Sky News article: Coronavirus: Losing football clubs to COVID-19 would be a 'national outcry'

By Martha Kelner

18th September 2020

Experts at Movement Strategies, a crowd dynamics consultancy, use 3D modelling to examine how people are likely to travel around stadiums and look at how to decrease queuing times and crowding.

"Part of the strategy is to gather the information beforehand from the spectators about the size of their bubble," said Simon Owen, director at Movement Strategies.

"Therefore they can plan accordingly, they will know exactly which seat they're in.

"It may end up being different on a match by match basis. You might previously have had one plan that fits all and now it might be a little bit more responsive to who is attending on that day."

READ THE FULL ARTICLE ON SKY NEWS: CORONAVIRUS: LOSING FOOTBALL CLUBS TO COVID-19 WOULD BE A 'NATIONAL OUTCRY'