Movement Insights has proven a success already in Bath for the Business Improvement District and their stakeholders, aggregating a range of data sets (including O2 mobile network data, footfall data from sensors, sentiment from a variety of Social Media platforms and spend data from Visa), providing an aggregated view of movement, spend and dwell in Bath’s City Centre.
Allison Herbert, CEO, Bath BID;
“We are delighted to be at the forefront of providing visitor insights for our business members in Bath. We look forward to sharing the results of the information gathering with our partners and business colleagues and hope this new project will form the basis of a new and improved understanding of the city which will bring success to Bath organisations and benefit Bath’s high street.”
Simon Babes, MD, Movement Strategies;
“We’re pleased to be working with Bath BID and their stakeholders to deliver this exciting initiative in Bath. Bath is the first city to explore how this approach can help generate the insights to help better inform decision making, whilst also measuring the performance of the high street in a smarter way”.
Gavin Thompson, Bath BID Board Member;
“The BID exists to help businesses in the city to thrive and those businesses, who pay a levy to fund the BID, wanted to know more about the people who spend money here. The BID has launched this pioneering Smart City Project to meet that need and support Bath’s businesses to become even better at providing what their customers want.
Working together through the BID helps us all help to maintain Bath as a wonderful place for residents and visitors a like.”