UK people movement and analytics business, Movement Strategies, has joined forces with global consultancy, GHD Group.UK people movement and analytics business, Movement Strategies, has joined forces with global consultancy, GHD Group.The move will see the AUD 2.2 billion company better meet the changing needs of clients and communities by integrating strategic advisory, technical service excellence, and digital solutions. The merger strengthens GHD’s proposition in the global markets of transportation, property & buildings¸ water, energy & resources and environment, adding new and specialist asset expertise, including sport and events.Movement Strategies’ services include world-leading crowd dynamics and people movement consultancy for busy places. Its track record includes iconic places such as Mecca and the Eiffel Tower, mega events such as the Olympics, World Cups and World Expos, transport systems such as the Dubai Metro, and world-famous sports and entertainment venues such as Wembley Stadium, Wimbledon and the O2 Arena. Movement Strategies also applies privacy-compliant analytics of movement data to address the commercial objectives and consumer needs of retail, transport and smart cities clients.Simon Light, GHD’s Executive Managing Director, Europe, Middle East & Africa (EMEA), said: “The complexity of challenges in the natural and built environment are driving a need for a deeper understanding of issues being faced. We believe that the integration of data-led consultancy and leading technical services delivered by exceptional people and through digital technologies, will best deliver the needs of our clients. GHD and Movement Strategies provide a highly complementary fit, further strengthening our ability to deliver a positive impact in all our communities.”The merger adds 35 Movement Strategies team members in London to the 600 GHD employees in Europe and Middle East, and global headcount of over 10,000. Simon Ancliffe, Founder and Chairman of Movement Strategies, added: “We are hugely excited to be joining GHD. The alignment of our cultures and strategies means that we can rapidly leverage our capabilities globally, and realise the potential of leading consulting, data analytics and digital solutions. “GHD’s long-term thinking and employee ownership model and commitment to its employees, made the company the right partner for us.” For more information on the GHD Group and the Movement Strategies merger, please visit: www.ghd.com/movementstrategies.Related case studies:No items found.