Simon Babes

Movement Insights and Analytics, Market Lead


Simon started his career with London Underground and then spent 9 years overseas, setting up teams in China and Malaysia, providing advice to capacity planning advice to clients, helping them plan, design, construct and operate world class transport infrastructure and services.

He was the Managing Director of Movement Strategies when the business merged with GHD – a transition that has opened up new markets, clients and opportunities to what is the world’s most experience people movement consultancy. That team is now part of the EMEA Advisory business in GHD and Simon leads the Client and Markets team, spanning the full spectrum of services across both UK and Middle East.

His role is business development focused, working with the teams to build differentiated propositions by combining the technical, digital and advisory services from the wider GHD organisation. Simon also leads on a number of our key relationships, including Virgin Media O2, for who we have provided a long term Data Analytics as a Service.