UK Pavilion, Astana Expo 2017

Operational planning advice for the Astana Expo 2017 UK Pavilion


The UK Department for International Trade (DIT) commissioned Movement Strategies to undertake a review of the UK Pavilion at Expo 2017, which is being held in Astana, Kazakhstan, from 10 June to 10 September 2017. DIT wanted to ensure that the pavilion provides an outstanding experience for the visiting public and VIPs, thereby enhancing the reputation of the UK. The aim of the study was to validate the design and operational proposals so that the Pavilion works as intended, with respect to visitor movement, for both the artistic content and functional aspects.





The two-staged study was conducted prior to the opening of the Pavilion. Firstly, we developed estimates of the throughput of each step of the visit on the basis of agreed performance parameters, which reflect the visitor experience that our client wishes to deliver. Findings of the study highlighted issues and opportunities, and provided recommendations on possible enhancements to the visitor experience and operation.

Following on from the initial study, we recorded observations during a pre-opening test event to observe actual visitor and staff behaviour within the different exhibition spaces of the Pavilion. This evidence based study demonstrated that our initial predictions were robust and informed some fine tuning of the operational plan.


Our support to DIT ensured that the Pavilion offers the desired visitor experience and maximised throughput.

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