Extract from The Stadium Business news article: "Movement Strategies engaged to aid opening up of English venues"
Posted by The Stadium Business
22nd July 2020
People movement and crowd dynamics consultancy Movement Strategies has today (Wednesday) been appointed by the Sports Grounds Safety Authority (SGSA) to aid the return of fans to English sporting venues, while Edgbaston has been confirmed as the latest stadium to host trial events.
Movement Strategies has been commissioned by the SGSA to support the evaluation of social distancing measures at a series of upcoming pilot sporting events, which were announced last week.
This is a key phase in the UK government’s planning for the safe return of spectators to live sport, enabling its ‘stage five’ guidance to be stress-tested in advance of a proposed re-opening of sports venues in October.
In order to obtain safety certification going forward, all sports venues will have to demonstrate that they are able to operate safely in light of social distancing. The venues in the pilot will be the first to test the proposed changes to the existing licensing processes.
Movement Strategies will be working alongside the SGSA, UK Sport and the Department for Digital, Culture, Media and Sport (DCMS) to observe these events, for which only a proportion of each venue will be opened up at the pilot stage.
Using a combination of technology and human assessment, the Movement Strategies team will be drawing on its extensive expertise in crowd dynamics to monitor and evaluate spectator behaviour and venue operations in the context of social distancing, and to establish the impact of the measures on the viability of these events.