Sports + Events

Trusted advisors on crowd safety and dynamics for the highest profile venues in the world

We have been advising architects, venues and event operators on crowd movement, safety and visitor experience since 2005. Our people movement advice has influenced the design and operations of the highest profile venues in the world. We help create memorable visitor experiences whilst optimising space, flexibility and operational resilience.


Our work has covered mass attendance events such as the Hajj (1.6 million people), major Festivals, Glastonbury and Reading, some of the world’s biggest stadium models with up to 90,000 people simulated and high-profile events including the London 2012 Olympic and Paralympic Games and Gold Coast Commonwealth Games.


We help our clients ensure spectators and visitors have the best experience possible by:

  • Supporting the planning and design of new venues, from feasibility through to opening by advising on design standards, experience and space planning
  • Analysing transport accessibility and defining appropriate transport strategies to ensure that visitors can access and egress a venue safely and conveniently
  • Optimising operations and increasing the capacity/throughput of existing venues by advising on process design and management
  • Employing behavioural design concepts to influence the use of space through information, environments and messaging
  • Providing ongoing support and post-occupancy evaluation services to ensure that venues adapt to changing demands.

Our trusted advice draws on our understanding of spectator and visitor behaviour in different environments, using insights gained through our varied experience and our ability to capture and interpret people movement patterns from data.

Our large, multi-disciplinary team originate from 16 different countries and speak 17 different languages. Our strengths are drawn from this unique blend of skills and knowledge, complemented by real-life experience of crowd management and stadium operations.

We are pioneers in crowd modelling and crowd dynamics. Our extensive portfolio of tools includes our own SENSE modelling software and ‘off the shelf’ dynamic microsimulations, such as, Legion Spaceworks, massmotion, viswalk and Pedestrian Dynamics. We will always select the most appropriate tool to deliver the best results for each project.

Post match egress of a sports venue
Post match egress of a sports venue

Specific crowd design standards are developed for each project; a set of quantitative targets that represent the crowd conditions aspired to at the venue and event, benchmarking standards and legislative requirements for fire safety and evacuation.

Understanding and planning for crowd movement patterns under different demand scenarios are crucial when masterplanning for multi-venue precincts and events as they expand and change. These venues and spaces require a flexible approach to maintain venue operations alongside construction activities. Our expert insight and advice at Wembley Park, Tottenham Hotspur FC and the Queen Elizabeth Olympic Park during construction and development has ensured that any reduction in space or availability of routes has minimal impact on crowd safety and visitor experience on event days.

We have contributed to the latest edition of the UK’s Guide to Safety at Sports Grounds (aka the “Green Guide”), published by the Sports Ground Safety Authority (SGSA). The guidance forms the basis for licencing stadiums in the UK and underpins event safety planning for large sporting and major events across the globe.

Our advice covers the entire spectator journey to/from venues and events; from arrival on site through stations, car parks and surrounding streets, through the searching process and turnstiles on ingress, navigation inside venues and egress from the site. Our expertise includes transport planning for major stadium developments and crowd modelling of stations, metros and other modes of transport. We have advised on design and operations of major metro systems and transport for major sports venues globally (Dubai, London, Hong Kong, Santiago, and Melbourne).

Excellent visitor experience involves every aspect of the event day from security and ticket check, VIP entry arrangements through to toilet capacities and catering service rates. Our spectator flow modelling and advice identifies opportunities for efficiencies, in design and management, across all of these aspects to create a more enjoyable experience for a diverse range of individual user profiles. Our advice underpinned the decisions on facility locations within the Wimbledon Tennis Championships Master Plan and the design of ‘Fan Parties’ associated with the Rugby World Cup.


Simon Owen

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