We help data owners monetise data sets in the retail sector, developing tailored insights that inform business decisions, either at a single store level, high street or shopping centre, or across a network of stores.
Working closely with our clients, we extract, clean and process location data, including cellular, Wi-Fi, GPS and App data.
Our advanced analytical methods allow us to provide retailers with unparalleled insight into the behaviours and characteristics of their customers. This might include itineraries and dwell patterns, as well as demography.
The derived insights can be used to benchmark and monitor retail performance against KPIs and used together with the retailer’s own data to help inform strategy and operations.