Out of Home Media

Optimising the impact of advertising space by using big data


We work with Out of Home media agencies, drawing on demographic and behavioural insights extracted from mobile network and Wi-Fi data. The insights capture the profile of people passing specific advertising spaces. These spaces are located in shopping centres, retail centres, airports and metro and train stations. Our rich datasets help to inform advertising strategies by better matching audiences with brands in a more dynamic way than has traditionally been possible.

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