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MOVEMENT
INSIGHTS

We take the guesswork out of place decision making – combining location, travel, spend and a number of other data sets to help High Streets, Town Centres and retail spaces understand their customers, behaviour and spend patterns.


Movement Insights

Our cities and spaces are facing unprecedented challenges due to the impact of Covid-19. Making decisions based on gut-feel or simple footfall data just isn’t going to cut it any more.

We provide the most detailed data available in the UK to understand people movement, behaviour and spend at a level never-before imagined. All in easy-to-use, intuitive data dashboards.

“The introduction of Movement Strategies to the industry is transformative, with relevant and reliable data at a scale that is not replicated anywhere else. Their combination of visitor insights, spend and other data-sets is uniquely powerful to help cities understand what is going on and what can be done to improve performance. They are well set to become the industry standard.”   Ojay McDonald, CEO, Association of Town and City Managers.
BEYOND FOOTFALL

We work with the biggest data providers in the UK such as O2, Visa and others to help you understand:

-         Detail on your visitors – not just how many, but age, gender, where they’ve come from, whether they’re residents, workers or tourists and how much they’re likely to spend

-         What people spend – where the revenue is coming from, online vs offline dynamics, spend by category and different transaction types

-         How people make their way around – the pathways visitors take and where they’re likely to dwell

-         Why people visit – opinions about your space and rival spaces

All data used is anonymised, aggregated and GDPR compliant.

ALL BASES COVERED

Monitor how city centres are recovering – changes in retail, impact of resident, worker and tourism economies

Using data to create marketing, PR, social campaigns and events that improve performance

Acting nimble, using test & learn techniques to continually optimise performance

 UNRIVALLED INSIGHTS

Our ethos is to provide actionable insights, not just data. This allows clients to test and learn how to improve place performance based on facts, not guesswork.

 POWERFUL ANALYTICS

Our dashboards allow you to compare internal and external data-sets and create automated reports to draw out the key trends and most important metrics.

OUTSTANDING SUPPORT

Data isn’t always easy and we’ll be there for you with a skilled and experienced team on hand to support you all the way from set-up to getting the most out of the data we provide.

“Your solution pulls together such high quality data sets. The Movement Insights dashboard is now being used by the recovery team at Bath & North East Somerset council to inform local regeneration strategies in light of the Covid-19 pandemic.” Allison Herbert, CEO Bath BID

SECTORS

CITIES

Cities and towns centres need to rise to the challenges of dramatic changes in footfall and consumer habits. Our solution arms key stakeholders with insights to make evidence-based decisions to improve high street experiences and create resilience. By combining visitor information, online and offline spend as well as a range of other data sets, a clear picture emerges that can drive improved marketing, place making and city-wide campaign planning.

RETAIL

Our solution draws on rich data sets, potentially including Point of Sale (PoS) data, to deliver integrated and real time analysis for a high street, shopping centre or retailer.  The ability to recognise and respond to performance, shopper behaviour and emerging trends is crucial to making effective and timely decisions in this sector.

Visitor attractions

Developing a deep understanding of customers who are visiting attractions, stadia and events is crucial to deliver an improved experience. Movement Insights combines a number of rich data-sets that can help attractions better understand visitor catchment, visitor segmentation, travel itineraries and how best to deliver compelling marketing propositions.

TRANSPORT

Our solution seamlessly brings together an array of important data sets to enable performance measurement and optimisation of these facilities. Passengers now expect modern transport hubs which efficiently and comfortably connect them to places, as well as being destinations in their own right. Changeable conditions and high influxes of passengers, coupled with constrained capacity can impact this experience. 

Client Stories

Your solution pulls together such high-quality data sets – it’s very exciting to be the first BID to use Movement Insights. BATH BID, CEO

Bath bid

The challenge

Bath BID wanted to build a detailed insights base on visitors and spend in their City. This was deemed crucial to inform Bath’s decision making and improve performance of the High Street on behalf of their levy payers.

Priorities for Bath were to:

  • Develop a clearer understanding of the relationship between footfall and spend as online continues to have an impact on High Street performance
  • Understand the effectiveness of events to attract visitors from different catchments and increase dwell times & spend
  • Improve the targeting of their marketing spend to attract high value visitors
  • Improve wayfinding and placemaking

Results

Bath BID have actively been using the Movement Insights dashboard from April 2019 and have seen a positive impact. With the data they have been able to better understand the dynamics of the High Street and improve campaign activity and priorities.

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