Movement Strategies was commissioned to the Baku European Games Organising Committee (BEGOC) in both the lead up to and duration of the Games, to provide pedestrian flow, safety and demand analysis, which facilitated understanding of the design requirements of the transport interchanges (bus and metro), the spectator ‘Last Mile’ routes and movement profiles.
What we did
We provided design advice for the Olympic Stadium, the Heydar Aliyev Arena, the National Gymnastics Arena and the European Games Park & Aquatics Centre.
This included the development of Games spectator demand forecasts, as well as static and dynamic simulation of the venues to assess their performance during ingress and egress.
Using static and dynamic crowd modelling, we quantified the anticipated levels of queuing and assessed the performance of the venues for different layouts and spectator demand scenarios.
Transport network analysis included routing and way-finding strategies as well as assessing loading times and occupancy levels for road based travel.
Movement Strategies and Crowd Connected implemented a smartphone app embedded with Co-Locator technology to capture location based insights on attendees of the test events at the Olympic Stadium to inform the planning of event operations, and provide valuable information on movement patterns.
Through the app anonymised and aggregated spectator (GPS) movement data was collected.
Aggregated trends in movement, transport modes, journey times, processing rates at security and the use of circulation areas were reported back to the client. A live dashboard of high level trends was set up in the Control Centre at the Olympic Stadium to inform the local security authorities of arrival patterns on the day.
We established a legacy of planning for demand at major events in Azerbaijan. The staff we trained in 2014 and 2014 have found employment with subsequent major events.
The work of our team was positively received and our demand forecasts were implemented during the Games.
The use of mobile analytics at the test events at the Olympic Stadium contributed to remediation of transport shortfalls and operational plans for the Opening and Closing Ceremonies of the Games, which passed without incident.