Wembley Masterplan

Pedestrian simulations of crowd Safety for Wembley Masterplan


The iconic Wembley Stadium and the Wembley Arena sit at the heart of a district which is the focus of a significant regeneration effort, led by Quintain Limited who own the bulk of the land surrounding the Stadium. Movement Strategies was commissioned in early 2015 by Quintain to provide support across a wide range of design and operation workstreams associated with the development of the masterplan around Wembley Park. The masterplan is mixed use, with residential land, commercial buildings, retail, leisure, parkland and civic squares. It also provides improved provision for event and match day visitors (car and coach parking and upgraded public transport access). Wembley Stadium, which sits in the Wembley Park estate, is used over 40 times a year, and the key challenge for Quintain has been to ensure that the emerging designs, facilities and construction activities safeguard the visitor experience; delivering capacity safety and ease of movement objectives.


Quintain Estates and Development plc

2015 - Present


Safety, assurance, resilience and compliance

Our input has focused on event-day pedestrian movements for both sports and music events, whilst also considering other groups using the area. We have undertaken:

  • Several site-wide pedestrian count surveys at a series of major national finals
  • Spreadsheet and network based pedestrian flow analysis and congestion modelling
  • Detailed Legion simulations of crowd movement within the site (90,000+ users)
  • We have represented Quintain at regular stakeholder meetings (especially with The Stadium) providing design and operational assurance and confidence. 

We have served as experts in planning enquiries and negotiations with the local authorities. Across our work on the project we have been liaising closely with a multi-disciplinary team: architects, fire, structural and highways engineers and transport planners. The quality, integrity and transparency of our approach has earned us a trusted and long-term relationship with Quintain.


The masterplan continues to evolve and elements of it have either already been built or are now under construction. Designs have safeguarded pedestrian movement, and we have undertaken a wide range of analytical tasks to underpin these elements of the work. Our input has been highly valued and Quintain have successfully secured a series of Planning approvals, where our work was a key input to the decision making process. Wembley Stadium are engaged and contributing to the process, and we have developed a collaborative approach to addressing issues as they arise.

The fact that visitors continue to enjoy the Wembley experience, despite the volume of regeneration work surrounding the stadium is due to the contribution of our team. There is a significant amount of reputational risk at stake for our client, if visitors were inconvenienced during an event at Wembley and our input to the planning and delivery of the masterplan is an important element of the Risk Mitigation Plan.

Looking ahead, major improvements will be evident across the site by the time the 2020 European Championship final is played at Wembley, a planning process in which we are currently engaged.

"Movement Strategies’ support, advice and guidance has been invaluable to us. They have been a vital cog in our preparation ahead of submitting documents to secure planning permissions and have contributed hugely across the Masterplan on; design & assurance, operational planning, signage & overlays, crowd simulations and in our stakeholder engagements. Their hands-on experience with many of the UK’s major events has been vital and their knowledge of crowd movement and behaviour indispensable to the ongoing success of our rapidly emerging Masterplan."

James Saunders
Chief Operating Officer

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