The Festival is always sold out. For the 2007 Festival the organisers, wanted to increase the licensed capacity of the site by +16%. A central consideration was crowd safety for the higher number of visitors; Movement Strategies was engaged to help ensure that the Festival’s excellent crowd safety record could be maintained.
What we did
We have continued to provide master planning, detailed analysis, crowd risk assessment, real time operations, crowd safety, advice and licensing support since 2007.
A subsequent and particularly significant project driving this period was the relocation of the Arcadia stage. Arcadia provides late night entertainment after the main stages close and was originally located in the south east corner of the site. It proved to be popular and became very crowded, reducing the quality of experience for festival goers which necessitated controlled entry. Our analysis led to recommend changes to the site layout and the development of the operational plan in 2014, the organisers acted on these recommendations and relocated Arcadia to the other end of the site.
Our recommendations and their implementation underpinned a successful licence application. As part of the programme of continuous improvement. Movement Strategies undertakes risk assessments, crowd safety and visitor experience audits at each Festival, helping to improve safety during the event and refine the site design for the following year. Arcadia is now firmly ensconced in its new location and a key component of the late night line-up.